About Us

During the pandemic breakdown throughout those past few months, I went crazy from boredom where I was tired of doing the same things over and over where my mom stated; “Write a book, do something.” After I reflected on that conversation, I said; “Okay.” When it came about time to start a business along with building a website and a business platform, I began a business because not only I loved marketing but I loved fashion, how it came to be but how and why those trends change from time to time but I wanted to create something that is for EVERY ONE and for EVERY BODY. Therefore, I wanted to create an authentic brand that everyone can relate to and something that can be used as an everyday conversation. Within my marketing approach of business-to-consumer, I wanted to create something that focuses on becoming more inclusive because I want everyone to not only feel a part of the community but can feel accepted. However, it took quite sometime to figure out who my target market was going to be but wanted to make sure I have a strong target market that focuses on going out, who is adventurous, who likes casual and trendy outfits but products that can be affordable. However, after quite some time; I decided to create a brand that focuses on men and women because it can give them an opportunity to create something that is in their wheelhouse but used as a platform to have a voice behind their craft.

How did Holly Golightly came to be?

From a personal perspective, I think it became to be with time and hard work but to believe in your own brand because not only it took me a little while to figure out where I want to go with life but how I wanted to make some money in the long run but I wanted to be sure it is something I want to do for the next few years. Within time and hard work, I strongly believe it became to be because Holly Golightly was my inspiration of not only putting myself out there but how I can craft everything from scratch and make it come to life but what is the story behind that design or drawing. From a personal perspective, time is very precious to me because life is too short to not create something that you can create but something you don’t know you have talents for but what are the hidden stuff behind it? When I strongly reflected on this question, people began to ask me: how’s the business going and what made you began a business? The answer lies in: the love I have for creativity and marketing.

Practical
Comfort
Fashion
Research

Target Markets: Demographics & Analytics

From a marketing perspective, my target market strongly focused on women who are ages of 18-24, 45-54 and women who are in their thirties whereas they’re looking for products that they can wear year round but something that is stylish and comfortable. Therefore, it slowly went to men where it is demonstratively at 5% but at the ages of 50 to 55. However, it went from the Midwestern to the Southern, and Northern part of the United States where it geographically goes to parts of Europe such as the UK, Germany and Iceland but parts in Poland. Within those demographics, it stems from convenience shopping, online, and some questions they have.

Where we are today?

Today, Holly Golightly is thriving very successfully with making tons of changes to not only the products but the business itself whereas we want to become a successful online business but want to make sure our business model remains the same and feels recognized and understood. Therefore, we are a nationwide business that continues to spread from nation to nation and country to country but are making more sales between 32 to 40. Therefore, we made subtle changes by making sure we are creating a strong and inclusive brand but a brand that feels like a community and having some unity. Today, we slowly began working on some commercials and promos where are expanding our brand, making it well-known but how people can know Holly Golightly. However, Holly Golightly’s brand story is centered around its mission and vision statement.